WWF

naturepl.com / Doc White / WWF

Working together to better understand Alaska’s beluga whales

WWF worked with Kotlik and Emmonak community members to capture underwater audio of whales

Our work in action

Read stories about our work on the ground.

Jeff Siebert

Portrait of a seaweed farmer

An inside look at seaweed farming
Meridith Kohut / WWF-US

Shifting toward sustainable fishing practices

The Fisheries Improvement Fund is a new financing mechanism aimed at improving fisheries
WWF-Australia

How AI buys time to protect wildlife

Wildlife Insights helps to efficiently filter camera trap images

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

6 continents

WWF is actively working in six continents to help people and nature thrive
350 cities and counties

More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030
1.3 million members

More than one million US members support WWF's conservation efforts

Man waters plants under shade in ourdoor plant nursery — WWF-US/Justin Mott

An Indigenous group restores its community forest In the Central Annamites, a nursery provides seedlings for restoration

Shutterstock / Lukas Kovarik / WWF

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Help WWF protect wildlife and their habitats around the world. Become a Hero for Nature today.

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.