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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Learn More About: Say YES to Sustainable Seafood
All across the globe where WWF works to preserve the diverse species and habitats of the marine realm, such as polar bears and coral reefs, unsustainable fishing is an enormous threat. Places such as the Bering Sea, America's richest fishing ground, and the Gulf of California -- both top conservation priorities for WWF -- are feeling the effects.
You can help end unsustainable fishing by choosing only fish that is certified by the Marine Stewardship Council.
If you can’t find seafood in your local store with the MSC label, please ask for it. Businesses do listen to their customers. >> Press stores and restaurants to carry MSC fish. Download a letter and MSC information to give to your local store or restaurant owner. (PDF format)
If store and restaurant owners think there is enough demand for MSC-certified seafood, they will stock it.
If you haven't already done so,