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Panda Nation
Frequently Asked Questions

About Panda Nation

Panda Nation is a community of supporters who are fundraising to help WWF protect wildlife and wild places around the world. Panda Nation fundraising allows you to take a more active role in saving our planet by creating your own web page and raising funds to help support WWF's conservation work. Create a campaign to fundraise for an athletic event, to showcase your favorite pet or species, to celebrate a special occasion or to plan your own community project. Panda Nation is a fun and simple way to get involved with WWF's conservation efforts and do your part to protect our planet.

A personal page is your individual page that you create to fundraise for WWF. A team page is a page that is attached to one or more personal pages, which you can find the Team Roster and total team fundraising progress. Donors can contribute to a personal page, team page, or both! All donations to personal pages will appear on the personal progress and team progress.

Want to help protect animals and their habitat? Create a personalized Favorite Animal page and share your passion for conservation with your friends and family.
Have a birthday, graduation, anniversary, or bar/bat mitzvah coming up? Create a Special Occasion page and ask family and friends to make a meaningful gift to WWF on your behalf.
Want to make a difference with your upcoming athletic event? Create your personalized Athletic Event and ask for support during your training.
Are you hosting a bake sale or summer BBQ to support our conservation work? Create Your Own personalized campaign and provide details for your event.

When you join Panda Nation, you must agree to the following site terms:

My use of Panda Nation and/or Panda Paddle is subject to the Privacy Policy and Site Terms of this site. I certify that I am 18 years of age or older. I also certify I have the right to distribute the content including text and photos that I have uploaded into Panda Nation and that this content does not violate the Site Terms or the rights of third parties. I grant WWF and the WWF network a nonexclusive, worldwide, perpetual, royalty free license to use, modify, and sublicense this content for any purpose. I will not use Panda Nation or its email tools made available to me in any illegal, untruthful, or objectionable manner, or for any commercial purpose or for compensation. If I am using Panda Nation to honor another person, I represent that I have obtained the legal permission to do so. WWF is not obligated to use my content, and may remove or discontinue Panda Nation, or individual pages of it, at its discretion. I understand that the donations made through this web site are to be made directly to WWF, that I will not have custody of any funds, and that I do not have permission to solicit donations to, or to use WWF's name or other marks, in any other context. WWF will use all funds raised for its general purposes of environmental conservation, and not at the direction of me, the honored person, or his or her family.

Getting Started

To create your Panda Nation fundraising page, you'll need a valid e-mail address and physical address to register, to update the content on your fundraising page, and to upload a photo or video to your page.

Go to and find the type of fundraiser you'd like to create. Follow the easy, step-by-step registration process to create your page or team.

Panda Nation gives you a place to express your passion for wildlife conservation and the tools to make a difference by raising funds to support WWF's conservation work. Your page features a text section, profile photo or video, social commenting wall, social share links, fundraising honor roll and fundraising thermometer.

Having trouble updating the text section? Highlight your favorite pet or species and explain why it's important to you. Use your page to celebrate a birthday, wedding, graduation, or holiday and explain why your friends should make gifts to WWF via your page. Blog about current conservation issues in the news and why people should care. Update family and friends on your training for an upcoming athletic event.

First, make sure your photo is in .gif, .jpg, or .png format. Crop or resize your image to 300 pixels by 300 pixels. Photos must be no larger than 1.5Mb.

You can also use WWF images from the Panda Nation Fundraising Toolkit. Once you've selected a photo you'd like to use, right click on the image and choose "Save Picture As." Save the image to a location on your computer that is easy to find.

Then go into your Panda Nation Center and scroll down until you see the Personal Page section. You'll see the photos/videos section in this section. Click Update Media, upload your photos, and don't forget to click "Save/Upload Photo".

Updating Your Panda Nation Page

During the creation process you will be able to add content and one picture for the main page. Once you create your page, go to your Panda Nation Center and follow the steps to add additional content and pictures.

Your Panda Nation page will help inspire people to donate to your fundraising efforts, so it's good to take a moment to share your own passion for conservation and why you’ve decided to take a stand for nature. By updating your page and sharing in your own words will make your page feel more authentic and make people excited to support you!

Some style hints:
• Try not to type your story in ALL CAPITAL LETTERS. This makes the page difficult to read and is the web equivalent of SHOUTING.
• Make sure to spell check your page before publishing.
• Start a new paragraph after every few sentences. Your page will be much easier to read and your donors will thank you!

You can update the name and description by logging into your Panda Nation Center.

Yes, please do! This page should reflect you and your personality as much as possible. Your page can display two photos and one video. To update these, go to your Panda Nation Center. Scroll down to the Photos/Video section and click "Update Media".

Visit your Panda Nation Center. Under the section titled "What to do next?" click #5 "Set a goal" button. Type in the amount that you're hoping to raise. Make sure to click the save button before exiting the page.

After you finish creating your Panda Nation page, share it! Go to your Panda Nation Center and send a message to your family members and friends inviting them to visit your page, learn about the conservation causes you believe in, leave comments on your social commenting wall, and make donations to WWF.

If you checked the box next to “Private Fund” in your page settings section of the Panda Nation Center, your page will not show up in the search or be viewable to the public. If you wish to make your page searchable, go to your Panda Nation Center, select “Page Settings” in the Personal Page section, and click the “Public” button.

Go to your Panda Nation Center. At the top you should see three tabs: Home, Email, and Profile. Click Profile and then select “Event Options” in the Personal Page section and check the “private” button.

Go to your Panda Nation Center, scroll down and you should see the URL for your page. Next to that, there should be a button that says, "Change your URL or privacy settings." Fill in the box to personalize your web address. Keep in mind that your web address can only contain letters, numbers, periods, dashes, and underscore symbols. Click save.

Go to your Panda Nation Center, click on the email section at the top of the page. You will be taken to the suggested messages page, where you can choose a standard message form to send or create your own message.

Fundraising for Your Panda Nation Page

Your Panda Nation page features a standard donation tool, which enables you to raise funds to support WWF’s conservation work. Making a gift—and a difference—is as easy as clicking a button.

Once you’ve registered and set up your Panda Nation page or team page, set an amount that you’d like as your fundraising goal. You’ll automatically receive an email that you can forward to your friends and family. You can also go to your Panda Nation Center, click on the email section at the top of the page, and then choose a standard form message to send or create your own message. When people visit your page, they will be able to click on the donate button to make a gift of any amount through a secure form. Once their donation is complete, it is counted toward your fundraising goal!

Yes, donating to your own page is a simple, fast way to generate momentum toward your $500 minimum. You don’t have to give big—just give something. Whether it’s $5 or $50, your donation sets an example for the friends and family you’ll be asking for donations.

Go to your Panda Nation Center. Click on the email section at the top of the page. You will be taken to the suggested messages page, where you can click on versions for a standard form message. You may want to personalize your message and tell your friends more about your page. To create your own message, click on Blank Message and type in the text box.

You can also share a link to your personal page on your favorite social media networks.

Go to your Panda Nation Center and click "edit goal" right underneath your thermometer in the middle of the page. Type in the monetary amount that you aim to raise and click the update goal button before exiting the page!

Go to your Panda Nation Center. Under the "What to do next?" section, click on the “Add Contacts to Your Address Book” section. You will be taken to the Address Book, where you can view, manage, and upload friends email addresses from your different email accounts.

Go to your Panda Nation Center. Scroll down to the Personal Donations section and click the download icon. This CSV file will provide you with a list of donors and their donation amounts.

• Once you've registered and set up your page, send an email to all your friends and family telling them about it.
• Personalize your Panda Nation URL and include a link to it on all your other social media pages or websites.
• Include a link to your Panda Nation page in the signature line or bottom of all your e-mails.
• Start a challenge among your friends for who can raise the most funds on your team--make things fun by awarding a prize to the winner!
• Update your Panda Nation page regularly and maintain an interesting page.
• Talk. Tell people about the work you are doing on behalf of WWF, wildlife, and the planet!
• In lieu of birthday, wedding, graduation, or holiday gifts, tell your friends and loved ones to make a meaningful gift through your page and help save the future of the planet.
• Set aside a small portion of your paycheck to contribute to your Panda Nation page in support of WWF's conservation work.
• Thank everyone who has made gifts to your Panda Nation page.
• Include a cool, compelling photo on your page. It can be of you with your favorite animals, in your favorite wild place, or of wildlife that you care about.

Donating to a Panda Nation Page

Once you find a Panda Nation member whose page you would like to make a gift to, click on the donate button to make a gift of any amount through a secure form. Once your donation is complete, it is counted toward that person’s fundraising goal.

Once you find a Panda Nation member whose page you would like to make a gift to, click on the donate button. You will be asked to fill out a form with your donation amount and information. In this section you can check the box that reads, “Please don’t include my name in the public donor roster.” Please note the person who you donate to will be notified that you gave a donation, your name just won't appear in any public recognitions of your gift. If you would like a different name to show up when you make a donation, you can enter it into the field that reads, “How would you like your name to appear in the donor roster?”

Find the Panda Nation member whose page you would like to make a gift to. Under the “Donate Now” button, there is a smaller link that reads, “Or, download this form to mail in a donation.” Please print and fill out the form that generates. Then send it to the address listed at the top of the form and when we receive your check, we will know where to credit your donation.

Panda Nation Impact

The funds you raise through your Panda Nation page go toward supporting WWF’s global conservation efforts, including protecting endangered species, preserving threatened habitats, and addressing global threats such as deforestation. Thanks to the donations made through your Panda Nation page, WWF is also working to empower people to conserve resources, while improving their livelihoods.

All of the funds raised through Panda Nation support our global conservation efforts—we are not able to direct the donations toward a specific species. The donations received through your fundraising page will allow us to help protect species around the world as well as reduce threats that many habitats face to allow species and communities to thrive.

Your Panda Nation Account

No worries! All you need is the email address that you used to register. Go to the Forgotten Password page. Enter your email address and we will email you your account login information to that address.

If you wish to deactivate your Panda Nation page, you must email WWF at Be sure to include the name of your Panda Nation page as well as the page creator’s name and email address.


Please visit our partnerships page to learn more about ways to collaborate with WWF and contact us with any questions.