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Frequently Asked Questions

About WWF's Species Step Challenge

This step challenge is a virtual event where people commit to taking either 5,000 or 10,000 steps a day for the whole month of October. You can get competitive with friends, family members, or coworkers and see who ends up with the most amount of steps by the end of the month!

The location of your choice! The Species Step Challenge is a virtual challenge, which means that you can choose how and when to take your steps. We'll let you know when to download the app that will track your steps, move you through a map of different ecosystems, and compete with our leaderboard that will update in real time.

Between October 1 and October 31, challenge yourself to take on 5,000 or 10,000 steps a day. Register on our website and you’ll receive your very own Panda Nation page that you can personalize this page with photos and text. Then, when you’re ready, post it on social media to let everyone know that you are committing to taking steps toward a more balanced world for people and nature and fundraising to support WWF’s conservation efforts. Before the event starts, we'll send you a link to download the MoveSpring app!

The event starts on October 1 and goes through October 31.

How does the Species Step Challenge work?

To participate in WWF's Species Step Challenge, register on our Species Step Challenge website, update your fundraising page, and then take steps between October 1 and October 31. Challenge yourself to taking on 5,000 or 10,000 steps a day for 31 day straight! But if you skip a day, no worries. Get right back to it the next day. You won't be penalized for taking a rest day.

Fundraising is not required for to participate in WWF's Species Step Challenge. However, you will receive a fundraising page upon registration and we encourage you to fundraise for wildlife and nature. When you fundraise for World Wildlife Fund, not only are you raising crucial funds to support our global conservation efforts, but you are also spreading awareness of WWF's mission. We hope you take advantage of this opportunity to protect the future of nature. There is no fundraising minimum, but a gift in any amount is much appreciated and goes a long way.

There is no set location or specific time for the Species Step Challenge. It's an ongoing challenge throughout the month of October to log 5,000 or 10,000 steps a day! You can complete your 5,000 or 10,000 steps a day in your own community at the location of your choice and time of your choice.

That's okay! Things change, we understand. You may not make it through the whole journey on the MoveSpring app, but even in signing up for this event you took one huge step forward for species everywhere. You can continue fundraising to take further steps toward a more balanced world for people and nature. And try to get outside whenever you can to get some steps in.

You can register for the Species Step Challenge on our website.

For questions about registration and fundraising, email us at

About Panda Nation

Panda Nation is a community of supporters who are fundraising to help WWF protect wildlife and wild places around the world. Panda Nation fundraising allows you to take a more active role in saving our planet by creating your own web page and raising funds to help support WWF's conservation work. Create a campaign to fundraise for an athletic event, to showcase your favorite pet or species, to celebrate a special occasion or to plan your own community project. Panda Nation is a fun and simple way to get involved with WWF's conservation efforts and do your part to protect our planet.

A personal page is your individual page that you create to fundraise for WWF. A team page is a page that is attached to one or more personal pages, which you can find the Team Roster and total team fundraising progress. Donors can contribute to a personal page, team page, or both! All donations to personal pages will appear on the personal progress and team progress.

When you join Panda Nation, you must agree to the following site terms:

My use of Panda Nation and/or Panda Paddle is subject to the Privacy Policy and Site Terms of this site. I certify that I am 18 years of age or older. I also certify I have the right to distribute the content including text and photos that I have uploaded into Panda Nation and that this content does not violate the Site Terms or the rights of third parties. I grant WWF and the WWF network a nonexclusive, worldwide, perpetual, royalty free license to use, modify, and sublicense this content for any purpose. I will not use Panda Nation or its email tools made available to me in any illegal, untruthful, or objectionable manner, or for any commercial purpose or for compensation. If I am using Panda Nation to honor another person, I represent that I have obtained the legal permission to do so. WWF is not obligated to use my content, and may remove or discontinue Panda Nation, or individual pages of it, at its discretion. I understand that the donations made through this web site are to be made directly to WWF, that I will not have custody of any funds, and that I do not have permission to solicit donations to, or to use WWF's name or other marks, in any other context. WWF will use all funds raised for its general purposes of environmental conservation, and not at the direction of me, the honored person, or his or her family.

Getting Started

To create your Panda Nation fundraising page, you'll need a valid e-mail address and physical address to register, to update the content on your fundraising page, and to upload a photo or video to your page.

Go to and find the type of fundraiser you'd like to create. Follow the easy, step-by-step registration process to create your page or team.

Panda Nation gives you a place to express your passion for wildlife conservation and the tools to make a difference by raising funds to support WWF's conservation work. Your page features a text section, profile photo or video, social commenting wall, social share links, fundraising honor roll and fundraising thermometer.

Having trouble updating the text section? Highlight your favorite pet or species and explain why it's important to you. Use your page to celebrate a birthday, wedding, graduation, or holiday and explain why your friends should make gifts to WWF via your page. Blog about current conservation issues in the news and why people should care. Update family and friends on your training for an upcoming athletic event.

First, make sure your photo is in .gif, .jpg, or .png format. Crop or resize your image to 300 pixels by 300 pixels. Photos must be no larger than 1.5Mb.

You can also use WWF images from the Panda Nation Fundraising Toolkit. Once you've selected a photo you'd like to use, right click on the image and choose "Save Picture As." Save the image to a location on your computer that is easy to find.

Then go into your Panda Nation Center and scroll down until you see the Personal Page section. You'll see the photos/videos section in this section. Click Update Media, upload your photos, and don't forget to click "Save/Upload Photo".

Updating Your Panda Nation Page

During the creation process you will be able to add content and one picture for the main page. Once you create your page, go to your Panda Nation Center and follow the steps to add additional content and pictures.

Your Panda Nation page will help inspire people to donate to your fundraising efforts, so it's good to take a moment to share your own passion for conservation and why you’ve decided to take a stand for nature. By updating your page and sharing in your own words will make your page feel more authentic and make people excited to support you!

Some style hints:
• Try not to type your story in ALL CAPITAL LETTERS. This makes the page difficult to read and is the web equivalent of SHOUTING.
• Make sure to spell check your page before publishing.
• Start a new paragraph after every few sentences. Your page will be much easier to read and your donors will thank you!

You can update the name and description by logging into your Panda Nation Center.

Yes, please do! This page should reflect you and your personality as much as possible. Your page can display two photos and one video. To update these, go to your Panda Nation Center. Scroll down to the Photos/Video section and click "Update Media".

Visit your Panda Nation Center. Under the section titled "What to do next?" click #5 "Set a goal" button. Type in the amount that you're hoping to raise. Make sure to click the save button before exiting the page.

After you finish creating your Panda Nation page, share it! Go to your Panda Nation Center and send a message to your family members and friends inviting them to visit your page, learn about the conservation causes you believe in, leave comments on your social commenting wall, and make donations to WWF.

If you checked the box next to “Private Fund” in your page settings section of the Panda Nation Center, your page will not show up in the search or be viewable to the public. If you wish to make your page searchable, go to your Panda Nation Center, select “Page Settings” in the Personal Page section, and click the “Public” button.

Go to your Panda Nation Center. At the top you should see three tabs: Home, Email, and Profile. Click Profile and then select “Event Options” in the Personal Page section and check the “private” button.

Go to your Panda Nation Center, scroll down and you should see the URL for your page. Next to that, there should be a button that says, "Change your URL or privacy settings." Fill in the box to personalize your web address. Keep in mind that your web address can only contain letters, numbers, periods, dashes, and underscore symbols. Click save.

Go to your Panda Nation Center, click on the email section at the top of the page. You will be taken to the suggested messages page, where you can choose a standard message form to send or create your own message.

Fundraising for Your Panda Nation Page

Your Panda Nation page features a standard donation tool, which enables you to raise funds to support WWF’s conservation work. Making a gift—and a difference—is as easy as clicking a button.

Once you’ve registered and set up your Panda Nation page or team page, set an amount that you’d like as your fundraising goal. You’ll automatically receive an email that you can forward to your friends and family. You can also go to your Panda Nation Center, click on the email section at the top of the page, and then choose a standard form message to send or create your own message. When people visit your page, they will be able to click on the donate button to make a gift of any amount through a secure form. Once their donation is complete, it is counted toward your fundraising goal!

Yes, donating to your own page is a simple, fast way to generate momentum toward your $500 minimum. You don’t have to give big—just give something. Whether it’s $5 or $50, your donation sets an example for the friends and family you’ll be asking for donations.

Go to your Panda Nation Center. Click on the email section at the top of the page. You will be taken to the suggested messages page, where you can click on versions for a standard form message. You may want to personalize your message and tell your friends more about your page. To create your own message, click on Blank Message and type in the text box.

You can also share a link to your personal page on your favorite social media networks.

Go to your Panda Nation Center and click "edit goal" right underneath your thermometer in the middle of the page. Type in the monetary amount that you aim to raise and click the update goal button before exiting the page!

Go to your Panda Nation Center. Under the "What to do next?" section, click on the “Add Contacts to Your Address Book” section. You will be taken to the Address Book, where you can view, manage, and upload friends email addresses from your different email accounts.

Go to your Panda Nation Center. Scroll down to the Personal Donations section and click the download icon. This CSV file will provide you with a list of donors and their donation amounts.

• Once you've registered and set up your page, send an email to all your friends and family telling them about it.
• Personalize your Panda Nation URL and include a link to it on all your other social media pages or websites.
• Include a link to your Panda Nation page in the signature line or bottom of all your e-mails.
• Start a challenge among your friends for who can raise the most funds on your team--make things fun by awarding a prize to the winner!
• Update your Panda Nation page regularly and maintain an interesting page.
• Talk. Tell people about the work you are doing on behalf of WWF, wildlife, and the planet!
• In lieu of birthday, wedding, graduation, or holiday gifts, tell your friends and loved ones to make a meaningful gift through your page and help save the future of the planet.
• Set aside a small portion of your paycheck to contribute to your Panda Nation page in support of WWF's conservation work.
• Thank everyone who has made gifts to your Panda Nation page.
• Include a cool, compelling photo on your page. It can be of you with your favorite animals, in your favorite wild place, or of wildlife that you care about.

Donating to a Panda Nation Page

Once you find a Panda Nation member whose page you would like to make a gift to, click on the donate button to make a gift of any amount through a secure form. Once your donation is complete, it is counted toward that person’s fundraising goal.

Once you find a Panda Nation member whose page you would like to make a gift to, click on the donate button. You will be asked to fill out a form with your donation amount and information. In this section you can check the box that reads, “Please don’t include my name in the public donor roster.” Please note the person who you donate to will be notified that you gave a donation, your name just won't appear in any public recognitions of your gift. If you would like a different name to show up when you make a donation, you can enter it into the field that reads, “How would you like your name to appear in the donor roster?”

Find the Panda Nation member whose page you would like to make a gift to. Under the “Donate Now” button, there is a smaller link that reads, “Or, download this form to mail in a donation.” Please print and fill out the form that generates. Then send it to the address listed at the top of the form and when we receive your check, we will know where to credit your donation.

Panda Nation Impact

The funds you raise through your Panda Nation page go toward supporting WWF’s global conservation efforts, including protecting endangered species, preserving threatened habitats, and addressing global threats such as deforestation. Thanks to the donations made through your Panda Nation page, WWF is also working to empower people to conserve resources, while improving their livelihoods.

All of the funds raised through Panda Nation support our global conservation efforts—we are not able to direct the donations toward a specific species. The donations received through your fundraising page will allow us to help protect species around the world as well as reduce threats that many habitats face to allow species and communities to thrive.

Your Panda Nation Account

No worries! All you need is the email address that you used to register. Go to the Forgotten Password page. Enter your email address and we will email you your account login information to that address.

If you wish to deactivate your Panda Nation page, you must email WWF at Be sure to include the name of your Panda Nation page as well as the page creator’s name and email address.


Please visit our partnerships page to learn more about ways to collaborate with WWF and contact us with any questions.