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WWF's Wear It Wild
Fundraising Toolkit

To help make your fundraising experience even better, we've assembled these materials just for you! Here you can find everything you'll need to know and do before, during, and after you Wear It Wild. If you would like additional fundraising support, please reach out to us at PandaNation@wwfus.org or visit our FAQ page.

Happy fundraising!
Your Friends at Panda Nation


Preparing for Wear It Wild:

  • Update your Wear It Wild fundraising page to let people know why you’ve decided to be fierce for wildlife and nature. Choose one of fundraising page photos from the resources section below to update your page or upload your own photo.
  • Donate to your own fundraising page to kickstart your fundraising momentum. You don’t have to give big — just give something. Whether it’s $5 or $50, your donation sets an example for the friends and family you’ll be asking for donations.
  • Connect your fundraising page with Facebook. Log in to your Panda Nation Center and you should see a blue box that says "Reach Your Goal Fast". Click the button in this box that says ‘Connect Fundraiser to Facebook’, input your Facebook log in information, and you’ll be connected in no time!
  • Spread the word! Let your friends and family know about your commitment to conservation via social media, email, or text. Ask them to virtually join you for this wild challenge or contribute to your fundraiser. Start with a small group to get momentum, and then spread the word to everyone you know. Not sure what to say? Check out our suggested messages


When it's time to Wear It Wild:

  • Get wild! Depending on what you were able to fundraise, get out your animal ears, animal print clothes, or costume and get wild! Need some inspiration? Check out our resources section below for a few ways to Wear It Wild!
  • Reflect on why you decided to take on the Wear It Wild challenge and what WWF’s mission means to you. Share it with your friends and family. Let them know why you’re fundraising for WWF and that there is still time to contribute if they’d like to help support WWF’s global conservation efforts.
  • Follow up. While most people might plan to donate to your fundraiser, some will forget. We all get distracted and your potential donors are no exception. Regular updates are a great way to remind people about something they intended to do anyway. Send a follow-up email or post an update to share your fundraising progress or pictures of your wild costume and let people know there is still time to give.
  • Running low on animal print clothes or accessories? That's okay! Here are some ideas to maximize what you have so you don't have to buy anything new to participate:
    • Try a time-based goal! If you have one animal print accessory or piece of clothing, commit to wearing it in public for one hour if you reach $100, two hours if you raise $200, three hours if you raise $300, etc.
    • If you're feeling crafty, try DIY-ing your own wildlife-themed costume.
    • Try face painting. Draw some animal whiskers on your nose or check out this face painting guide from our friends at WWF UK.
    • Download and print out one of our animal masks to wear.
    • Use a Zoom filter! Use a fun filter or a wildlife-themed background to Wear It Wild virtually.


What to do after Wear It Wild:

  • Post any photos you took while Wearing It Wild to social media with the hashtag #WearItWild and tag us @wwfpandanation to share your experience and connect with the WWF community.
    • When posting about your fundraising page on Instagram, remember to put the link to your fundraising page in your bio and then reference the link in bio in your Instagram post
    • Use the #WearItWild hashtag to connect with the WWF community and tag us at @wwfpandanation to keep us in the loop! Just a reminder that we can only see posts from accounts that are public.
    • Mix up your posts so they don’t feel repetitive. Share facts about your favorite animal, what your inspiration was for your Wear It Wild outfit, updates on your fundraising progress, the awesome Wear It Wild swag you've received, and conservation tips to help people make a difference in their daily lives.
    • Tag your donors when you thank them on social media to give them credit—this will softly remind others who haven’t donated yet that there’s still time.
  • Thank your donors! Send an email or text message to let your donors know how you wore it wild and how much their donation meant to you.


Resources:

Printable masks:


Face Painting Guide:


Fundraising Thermometer:

Printout the giraffe thermometer and fill in how much you've fundraised for wildlife and nature.


Zoom Backgrounds:

Use these photos to customize your Zoom background! Download one of these photos and then open your Zoom app. Click settings, navigate to "Background & Filters", click the + sign to add an image, and upload the photo you want! Backgrounds work best when you uncheck the 'Mirror my video' box.


Fundraising Page Photos

Use these photos to make your fundraising page your own! Customizing your fundraising page to tell your story is one of the best ways to generate donations.

Show all



Sample Social Media Posts, Text Messages, and Emails

Here are some sample posts to help you get started:

To Ask For Donations:

Amidst our ever changing world, the work of conservation goes on and protecting our planet’s most vulnerable resources is as important as ever. This is why I am committing to being fiercer and braver than ever for WWF’s Wear It Wild and fundraising for wildlife and nature around the world. The more I raise, the wilder I'll get. Please consider donating to my fundraising page if you’re able to. Thank you! [LINK TO YOUR PAGE]

I am participating in World Wildlife Fund's #WearItWild event. Support WWF’s global conservation work by donating to my fundraising page: [LINK TO YOUR PAGE]

Protecting our planet’s most vulnerable resources is as important as ever. Join WWF’s #WearItWild or consider donating to @wwfpandanation here: [LINK TO YOUR PAGE]

I'm fundraising for World Wildlife Fund through their #WearItWild campaign. Please consider donating to my page here and help me protect the future of nature: [LINK TO YOUR PAGE]

I'm participating in @wwfpandanation’s Wear It Wild and fundraising to help support the fight against illegal wildlife trade, deforestation, climate change, and more. Please consider donating to my fundraising page through the link in my bio! And don't forget, the more you donate, the wilder my costume! #WearItWild

I'm fundraising for World Wildlife Fund the wild way with @wwfpandanation's Wear It Wild! If you all help me reach my fundraising goal, I'll wear this wild outfit. Please consider donating to my fundraising page through the link in my bio.

Hi, I hope you’re doing well! I’ve signed up to fundraise for WWF to support their global conservation efforts. I’m hoping to fundraise $[INSERT FUNDRAISING GOAL HERE] for wildlife and nature. Why am I texting you? Because if I reach my fundraising goal, I'll be wearing my wildest wildlife-inspired outfit for a whole day! The more I raise, the crazier my costume will get. Here’s the link to my fundraising page if you’d like to contribute: [LINK TO YOUR PAGE]

Dear [NAME],

I hope you’re doing well. I'm emailing you today because I've decided to fundraise for World Wildlife Fund to help tackle some of the biggest, toughest challenges facing the planet—things like illegal wildlife trade, deforestation, climate change and water scarcity.

I'm participating in their Wear It Wild fundraising challenge and committing to fundraising the wildest way I can think of—in costume! If I reach my fundraising goal, I'll be dressing head to toe in animal print for the entire day. All Zoom calls, grocery store runs, dog walking, etc. will be done in costume and you can help!

If you want to see me in my wildest outfit, here is the link to my fundraising page: [LINK TO YOUR PAGE]

Every little bit helps! Thank you.

Take care,

[YOUR NAME HERE]

P.S. Unable to contribute at this time? I understand. Please forward this to anyone you think may be interested!

To Ask Friends to Join You:

I'm be participating in WWF’s Wear It Wild fundraising challenge and fundraising for World Wildlife Fund the wildest way I know how — in costume! Join me in making a commitment to conservation and Wearing It Wild. All funds we raise will support WWF’s global conservation efforts. Sign up today!

I have committed to getting wild for World Wildlife Fund's #WearItWild challenge and fundraising to protect the nature I love. The more I raise, the crazier my wildlife-themed costume will! It’s not too late to join me! Register today: http://pandanation.org/WearItWild

WWF’s #WearItWild is a chance to get wild for World Wildlife Fund! Fundraise to protect our planet and have some fun while doing it. Join us & register here: http://pandanation.org/WearItWild

Join me for WWF’s Wear It Wild! Together we can support the fight against illegal wildlife trade, deforestation, climate change, water scarcity and more by fundraising for @world_wildlife! Sign up today with the link in my bio! #WearItWild

Let’s get wild for World Wildlife Fund! #WearItWild is a fundraising challenge to raise funds for WWF and when you hit your fundraising goal, you'll dress in your wildest outfit or costume and show off your love for wildlife and nature. Sign up with me and let's do something wild for the planet. Link in bio.

Will you join me in fundraising for a more balanced world for people and nature? I've signed up for WWF’s Wear It Wild and it's not too late to join me! The more we raise, the more fun we'll have! Just go to the link in my bio. #WearItWild

I’ve signed up to fundraise for WWF to support their global conservation efforts. I’m hoping to fundraise $[INSERT FUNDRAISING GOAL HERE] for wildlife and nature and when I reach my fundraising goal, I'll be wearing a wildlife inspired outfit for the whole day! The more I raise, the crazier my costume will get. It sounded like something you'd have a lot of fun with. Do you want to sign up and make this commitment to conservation with me? Registration is still open: http://pandanation.org/WearItWild

I made a crazy commitment to conservation. I'm fundraising to support World Wildlife Fund and wanted to invite you to join me! We'll be fundraising to support WWF's global conservation efforts and when we hit our goals, we'll be wearing crazy costumes to show our love for wildlife. If you want to sign up and join me in this challenge, visit: http://pandanation.org/WearItWild

Dear [NAME],

I hope you’re doing well. I'm emailing you today because I've decided to fundraise for World Wildlife Fund to help tackle some of the biggest, toughest challenges facing the planet—things like illegal wildlife trade, deforestation, climate change and water scarcity.

I'm participating in their Wear It Wild fundraising challenge and fundraising the wildest way I can think of—in costume! When I reach my fundraising goal, I'll be dressing head to toe in animal print for the entire day. All Zoom calls, grocery store runs, dog walking, etc. will be done in costume and it's not too late to join me!

If you want to register just visit: http://pandanation.org/WearItWild.

Take care,

[YOUR NAME HERE]

P.S. Unable to join me? I understand. Please forward this to anyone you think may be interested!

WWF Printouts

To help you in your fundraising efforts, we have created a few one-pagers about WWF and our conservation goals. The overview is the best place to start, especially if you are just introducing your friends and family to the organization. The additional one-pagers highlight specific WWF priorities and current initiatives.

Image by Natalie J. Tangkepayung / WWF-Indonesia

FOOD
Image by Jonne Seijdel / WWF-Netherlands

CLIMATE
Image by Michel Gunther / WWF

FRESHWATER
Image by Bea Binka

WILDLIFE
Image by Hkun Lat / WWF-Australia

FORESTS
Image by Troy Mayne

MARINE


Hero image © Richard Barrett / WWF-UK