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Are you ready
to Wear It Wild ?

How wild will you get to protect wildlife and nature?

The challenges facing wildlife and nature are huge, from habitat loss to climate change. But you can help defend the natural world with the fierceness it deserves when you join WWF’s Wear It Wild challenge—and have a lot of fun, too.

This is a fundraising challenge the whole family, classroom, school, and office will love. Sign up today and commit to one wild day for WWF.

Getting started is easy: You’ll set a fundraising goal and commit to wearing a wildlife-themed accessory, outfit, or costume when you hit your goal.

Then on the day of your choice, you’ll wear your love of nature for all to see. Whether you wear your favorite animal accessory to the grocery store or wear a wildlife costume for a whole day at the office, at school, or on Zoom calls, you’ll show your wild side to protect the nature you love.

Are you in? Sign up today and get ready to Wear It Wild!

Fundraising Prizes

When you fundraise for Wear It Wild, you can receive exclusive prizes as a thank you for your commitment to conservation.

Individuals participating can earn some great WWF gear to show off your commitment to nature and items to help you live a more sustainable lifestyle.

Participating classrooms can earn items for the whole class, including stickers, folders, notebooks, shoelaces and more!

*Fundraising prizes are only available to US residents at this time.


You'll pick a day of your choice to Wear It Wild. Sign up, set your fundraising goals, and get started fundraising today! Then on your wild day, wear your fiercest outfit for everyone to see. How wild will you get for World Wildlife Fund?

You can wear a fun wildlife themed accessory like a headband or hat with animal ears, a wildlife themed bandana, a wildlife themed tie. You can paint your face or print out a wildlife mask or wear printed clothes. But we recommend you be brave, fierce, and loud for the wildlife you love and wear a full head-to-toe costume—the crazier, the better! Check out our Fundraising Toolkit for more ideas!

Organize a Wear It Wild event at your school for a dress-up day with a difference; it’s the grrreatest school day of the year! You can ask your teacher to set up a fundraising page for your classroom or go big and see if you can get the whole school to Wear It Wild.

Transform an ordinary day in the office into an event to remember. Dress-down days are so tame — it’s time to get fierce. Collect a small donation from everyone in their wild attire...or charge a fine for the lack of!

However you get fierce, however much you raise, you’ll be making a vital difference to our world. The funds you raise through this event will support WWF's global conservation efforts, including protecting endangered species, preserving threatened species, and addressing global threats such as deforestation.

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